Biltwell Inc. prides itself on the quality and sensibility of its products, engineering and manufacturing them to perform well while insuring an affordability that allows most every rider to have access to the quality parts and accessories they require. Biltwell wants its consumers to be proud to use their honest, high-quality parts and accessories in their real world, hand-built motorcycles. Biltwell is marketing to a consumer that values the science behind performance and functionality of a well-built motorcycle over the fake bad-boy designs and mindless marketing of the custom bike scene. The philosophy at Biltwell Inc. is as follows: "Forget the fashion-show, don't worry about the internet know-it-alls and the self-righteous, just build, ride, and enjoy your motorcycle!"
